A quick search of the hashtag “sober curious” on Instagram yields over 180,000 posts and over one million posts using hashtag #soberlife. The audience participating in the sober curious movement on social media is indicative to whom the “trend” may actually stick, according to HuffPost:
“The age groups more likely to remain sober-curious are younger millennials, those ages 23 to 25, and older Gen Z, who are in the age range of 21 to 22. They’re the newest to alcohol to begin with, so their habits haven’t been in place as long. The newer a behavior is for someone, the more likely they will abandon it during a time of stress.”
Millennials and Gen Z’ers have carved a niche on Instragram making way for sobriety influencers who garner 100,000 followers or more, and promote sobriety versus indulging in a party lifestyle. Since this niche has grown exponentially these groups have created alcohol free events which are in large attendance. This year the group Sober St. Patrick’s Day is celebrating their 10 year anniversary by hosting a worldwide virtual celebration with registration open to all.